[Weekly SME] Sealy Bed·Stokke·Lock&Lock

'Sealy No.140 Ultra Plush'.
Photo by Sealy Korea

[Asia Economy Reporter Kim Jong-hwa] Global premium mattress brand Sealy has launched two new 'Plus Alpha' mattresses that enhance details on existing popular models, and premium baby products specialist Stokke is conducting a nationwide experience campaign where participants can try out the baby bathtub Flexi Bath and share usage tips. Global household goods company Lock&Lock Co., Ltd. will unveil its square cookware 'Square IH' for the first time on the crowdfunding platform Wadiz.

Sealy Launches Two New Products Tailored to Consumer Preferences

Global premium mattress brand Sealy has released two mattresses that enhance details on existing popular models to keep up with rapidly changing bedroom interior trends and consumer preferences.

The new products feature reinforced details such as cushioning and color on two of Sealy's best-selling mattresses. Reflecting recent consumer demand for soft cushioning and sophisticated colors, the cushion height has been increased and the fabric color changed. Both products are available at Sealy mattress stores in major department stores nationwide.

The 'Sealy No.140 Ultra Plush' is designed to make your bedroom feel as cozy as a hotel with a softer cushioning. It maintains all the specifications of the 'Sealy No.140' launched earlier this year to commemorate Sealy’s 140th anniversary, but increases the cushion height by about 4cm to provide a pleasantly enveloping sensation when lying down. The Sealy No.140 mattress line consists of two options: △Ultra Plush (very soft cushioning) and △Plush (soft cushioning), allowing consumers to choose according to their preferred cushioning.

The 'Dazzling Retro II' is a new color version of the 'Dazzling Retro' mattress introduced last year. The Dazzling Retro is a vintage-style mattress with an attractive flower pattern, reinterpreting the flower pattern of Sealy mattresses produced in 1922 that gained tremendous popularity, with a modern sensibility.

To celebrate the Chuseok holiday, Sealy is offering special discounts on the two new products at major department store Sealy mattress outlets nationwide. Additionally, to commemorate its 140th anniversary, Sealy is running a 'Support Campaign' until the 30th, giving away 'Sealy No.140' full sets and other appreciation gifts to a total of 140 customers. A promotion offering various gifts based on purchase amount for offline customers will also run until the 17th of next month.

Stokke Flexi Bath. [Photo by Stokke]

Stokke Recruiting 100 Participants for Baby Bathtub Flexi Bath Experience Group

Premium baby products specialist Stokke is conducting a nationwide experience campaign where participants can try out the baby bathtub Flexi Bath and share usage tips. This campaign consists of two events: 'Flexi Bath Experience Group' and 'Flexi Bath Challenge,' allowing both users and non-users of Flexi Bath to participate.

The Flexi Bath Experience Group is an event for consumers who have not used Flexi Bath before. It provides 100 people with the 'Flexi Bath Large,' a foldable baby bathtub that helps new parents easily bathe newborns and can be used by siblings aged 0 to 6 years, offering an opportunity to try it out.

To apply for the experience group, participants must write a story explaining why they need Flexi Bath and submit it on the event page linked on Stokke’s official Instagram. Applications are open until the 4th of next month, and winners will be announced on October 6. Participants must complete a mission of uploading two reviews of Flexi Bath with required hashtags. Ten outstanding participants will receive Stokke’s full Trip Trap toddler chair package (2 people), Steps toddler chair (3 people), or JetKids child carrier (5 people).

The 'Flexi Bath Challenge' is an event for existing users. Participants share parenting tips using Flexi Bath by uploading photos of various activities including bathing with required hashtags, which automatically enters them into the contest. This event runs until the 4th of next month, and six outstanding challengers will receive Stokke’s full Trip Trap toddler chair package (1 person), Steps toddler chair (2 people), or JetKids child carrier (3 people).

A Stokke representative said, "We planned this campaign so that more customers can experience Flexi Bath, which is easy to use and store, allowing enjoyable bathing and playtime with children anytime and anywhere. We hope people resolve their curiosity about Flexi Bath and enjoy various experiential play activities with their children at home."

Square Cookware Square IH.
Photo by Lock&Lock

Lock&Lock Unveils Stylish Square Design 'Square IH' for the First Time via Wadiz Funding

Global household goods company Lock&Lock Co., Ltd. will unveil its square cookware 'Square IH' for the first time on the crowdfunding platform Wadiz.

Square IH attracts attention with its sophisticated white tone color and unique square design that breaks away from the traditional round shape. The square form with soft curves provides stability and naturally blends into any kitchen space such as dining tables, induction cookers, and storage cabinets. The neat square design enhances the appearance of dishes, and when photographed from above (so-called aerial shots), it allows for stylish presentations, appealing to the sensibilities of women in their 30s and 40s who enjoy sharing on social media. The angled corners make it easier to pour water compared to round products and provide a stable place to rest the lid.

The new Square IH line consists of seven items: five pots in square and rectangular shapes and two frying pans. Compared to round pots of the same size, the capacity is 32% larger, making it more practical. For example, an 18cm round single pot can cook two servings of ramen, while the same size Square IH can cook up to three. The frying pans also utilize the edge space efficiently, allowing for cooking larger quantities at once compared to round pans.

The Wadiz funding to celebrate the launch of Square IH will run from the 20th of this month to the 6th of next month, offering up to 33% discounts. Those who sign up for funding alerts by the 19th and participate in the funding will be entered into a draw to win a kitchen tool set for 100 people. Additionally, 50 participants in the 'Super Early Bird' set product funding will be eligible for a draw to receive MyChef meal kit coupons worth up to 30,000 KRW.

Son Young-jin, head of Lock&Lock Cookware Development Team, said, "We introduced Square IH to make cooking simple while adding a special touch with personalized plating. We are unveiling it first through Wadiz funding before the official launch to provide benefits to more people." Lock&Lock plans to officially sell Square IH on its own mall Lock&Lock Mall and open markets from the 25th of next month after the Wadiz funding.