Volvo Cars Korea Hosts 'Hey, Family' Experience Program for Vehicle Owners and Their Families

Volvo Car Korea is recruiting participants for the experience program "2021 HEJ, FAMILJ," designed for families of Volvo vehicle owners to celebrate the autumn season.

Photo by Volvo Car Korea

[Asia Economy Reporter Ki-min Lee] Volvo Cars Korea announced on the 15th that it is recruiting participants for the experience program "2021 HEJ, FAMILJ," targeting families of Volvo vehicle owners to celebrate the autumn season.

The HEJ, FAMILJ program is a customer loyalty program conducted by Volvo Cars Korea since 2018 to propose a lifestyle in harmony with nature. Since last year, considering the safety of all participants due to social distancing, the program has been operated in a way that allows participants to enjoy individual schedules.

This program is held over one night and two days at three private pool villa locations where participants can enjoy the autumn scenery in Korea: Yeongwol (V Bridge), Gyeongju (SG Villa & Hotel), and Yeosu (Vigo Resort).

Participants can choose accommodations suitable for their family members and experience various lifestyle programs such as private pools, barbecue grills, and hinoki baths. Additionally, a welcome package from Volvo Cars, including eco-friendly amenity packages, is provided as a basic offering.

Im Man-sik, Executive Vice President of Sales and Marketing at Volvo Cars Korea, said, "As a Swedish luxury brand, we prepared this opportunity to offer a premium experience throughout every customer's life journey."

Applications for participation are accepted until the 22nd through Volvo Cars Korea's brand application "Hej, Volvo."