Korean Air Named 'Best In-Flight Service Airline' by UK Global Awards

Silver Medal in 'Best In-Flight Service Concept of the Year' Category
Recognized for Differentiated Customer Experience and Enhanced IT Services

[Asia Economy Reporter Dongwoo Lee] Korean Air announced on the 17th that it recently won the silver medal in the 'Best Inflight Service Concept of the Year' category at the 2021 'Onboard Hospitality Awards' hosted by the UK-based aviation, railway, and cruise industry specialist magazine, Onboard Hospitality.

Onboard Hospitality is a UK media outlet specializing in the travel-related industry, evaluating and awarding innovation and excellence in personnel, products, and services aimed at enhancing passenger experience. It also co-hosts the international aviation conference 'Future Travel Experience Expo,' exerting significant influence in the customer service sector.

Korean Air analyzed that this award recognizes its efforts to provide a differentiated customer experience through safe air transportation services amid the COVID-19 situation, as well as its development of innovative information technology (IT) services and preparations for introducing next-generation new aircraft in the post-COVID era.

Since August last year, Korean Air has implemented its own quarantine program, 'Care First,' strengthening contactless procedures across all aspects of its airline services. In particular, it focused on enhancing customer service quality by expanding on-demand audio-video content, increasing opportunities to use mileage through combined payments and merchandise sales, and reorganizing lounge operation systems utilizing big data.

As part of ESG management, Korean Air is also preparing to introduce the eco-friendly Boeing 787-10 aircraft. It continues to invest in and innovate IT experiences. Efforts include revamping the website to be more intuitive and convenient, providing 'Baggage Loading Notification' so customers can check if their luggage has been loaded onto the aircraft at boarding, and deploying chatbots accessible via smartphones to answer customer inquiries, all aimed at improving airline services.

Seungbeom Lee, Vice President of Korean Air's Customer Service Division, said, “This award is thanks to the dedication of employees who prioritized customer-centric management and provided the best customer service in each department despite the COVID-19 situation.” He added, “Korean Air will continue to innovate its services to offer customers the safest and most comfortable experience even after COVID-19.”