[Asia Economy Reporter Lim Chunhan] Lotte Hi-Mart announced on the 16th that it will launch the ‘Hi-Made’ private brand (PB) ‘Pet Appliance Series.’
The Hi-Made Pet Appliance Series consists of four essential home appliances for pets. The automatic feeder features a spacious 4-liter food tank, allowing up to five meals per day. It can record voice messages up to 10 seconds long, and the stainless steel bowl is detachable for easy cleaning to maintain hygiene. The automatic water dispenser has a 2.5-liter capacity and is equipped with a low-noise motor. It includes a filter made from natural palm activated carbon that captures ultrafine dust and foreign substances, providing clean water. It supports a smart mode that automatically dispenses water when pet movement is detected within 1.5 meters, as well as a timer mode with adjustable settings.
The grooming dryer is a product that allows drying and brushing at the same time. It dries pet fur at low temperatures of 40°C, 45°C, and 50°C, which pets do not find uncomfortable. Pressing the fur removal button makes it easy to remove clumps of fur caught in the brush. The grooming package consists of a clipper and an electric nail trimmer. The clipper is a low-noise, low-vibration product with ultra-precise Ceramil blades designed to minimize skin irritation. The electric nail trimmer manages pet nails with three different grinding surfaces according to nail size and shape.
On the 17th, a live broadcast commemorating the launch of the Hi-Made Pet Appliance Series will be held on ‘Heart Live,’ a live commerce event conducted through Lotte Hi-Mart’s own mobile application (app). The broadcast will introduce the unique features of each product and offer up to an 8% discount during the live show.
A Lotte Hi-Mart official said, “Gifting the Hi-Made Pet Appliance Series to your beloved pets will make their lives cleaner and more comfortable,” adding, “We plan to continue developing and introducing various unique home appliances in line with new lifestyles.”
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