Ulike Korea Launches Domestically Raised Hanwoo from Directly Managed Farm for Sale in Korea

The blockchain-based Korean beef brand "Wanbyeokhan" by LiveCare has been launched domestically. The history can be verified through a QR code.
[Photo by Ulike Korea]

[Asia Economy Reporter Kim Jonghwa] uLikeKorea, a smart farm livestock specialist company and the first in the industry to declare ESG management, announced on the 16th that it will launch its own Hanwoo brand 'Wanbyeokhan,' developed through its comprehensive ICT technology know-how into a bio data, artificial intelligence (AI), and blockchain platform, in the domestic B2C livestock market.

uLikeKorea has succeeded in developing a livestock product traceability system that transparently manages the entire process from the growth stage of livestock to shipment, meat processing, and distribution by utilizing blockchain technology. The core is to deliver transparent cattle biometric data to consumers through a blockchain-based breeding-slaughter-processing history management system.

Recently, uLikeKorea opened the first blockchain-based Hanwoo farm in Korea, 'Blockchain Livecare No. 1 Farm,' to implement a blockchain-based cattle history management platform, and declared its entry into the global food tech market.

Kim Heejin, CEO of uLikeKorea, said, "We have launched beef raised at Blockchain Livecare No. 1 Farm under the 'Wanbyeokhan' brand domestically for the first time," adding, "We aim to set a new standard for beef through the 'Wanbyeokhan' Hanwoo brand."

'Wanbyeokhan' Hanwoo is based not on intramuscular fat but on safe cattle that have never been sick even once and have been raised happily. It is a Hanwoo brand trusted by consumers as safe and healthy food on the table, and patents and trademarks have also been applied for.

At the directly operated beef cattle farm in Hwaseong-si, Gyeonggi-do, run by uLikeKorea, abnormal conditions related to major diseases such as bloating and indigestion, which occur during Hanwoo beef cattle raising, are quickly detected through biometric data obtained via the Livecare Bio-Capsule, and factors hindering healthy growth are blocked early. The cattle are raised as high-quality healthy cattle applying the smart livestock technology 'Livecare' solution.

In particular, from immediately after the calf's birth until before slaughter, the beef is strictly managed with quality enhanced through complete cattle lifecycle AI health monitoring, and only Hanwoo perfectly managed with a high Livecare index has been carefully selected as a premium product. The Livecare index is a precise AI-based technology developed by uLikeKorea that manages cattle from their entire lifecycle.

CEO Kim explained, "It is also possible to check the breeding management history through the Livecare Capsule. The entire process from the cattle's lifecycle to the consumer's table is transparent and highly reliable," adding, "We plan to expand into B2B business by applying breeding management history inquiry services through blockchain technology not only to livestock products but also to all food categories."