Jin Air Selects 10 Teams for 2nd Marketing Idea Contest

Choi Jeong-ho, CEO of Jin Air, is taking a commemorative photo after presenting the prize money and certificate to the award-winning team.

[Asia Economy Reporter Dongwoo Lee] Jin Air announced on the 15th that it awarded prize money and certificates to the winning teams through the 2nd Marketing Idea Contest awards ceremony.

The winning entries were selected through a thorough evaluation by judges on topic selection, planning skills, creativity, etc., resulting in a total of 10 teams: 1 Grand Prize team, 1 Excellence Award team, 2 Merit Award teams, 3 Encouragement Award teams, and 3 teams advancing to the finals.

The team of Kim Noeun (Kookmin University), Park Seonhyeon (Hanyang University), and Yoon Chaewon (Dongguk University), who won this year's Grand Prize, received high scores from the judges by presenting new concepts and product ideas for Jin Air's online shopping mall 'Jinistore'.

The Excellence Award was given to the team of Kim Nayoon (Induk University) and Ahn Heewoo (Sungshin Women's University), who submitted a plan titled "Creating Additional Revenue through Win-Win Cooperation with Domestic Agricultural Products and Linking and Revitalizing Jinistore" based on Jin Air's domestic network.

Jin Air stated, "This contest was a meaningful opportunity to discover various ideas and feasible business possibilities," adding, "We will continue to prepare for the post-COVID-19 new normal era by carefully reviewing and reflecting various other proposals into our business."