Cinecube Reopens After First Facility Renovation in 21 Years

Improved Seat Height for Better Sightlines
Increased Amenities Including Lobby Lounge Areas

[Asia Economy Reporter Hwang Yoon-joo] Cinecube, an art film theater operated by Taekwang Group, has completed facility renovations and reopened.

Taekwang Group announced on the 13th that it completed facility renovations, including replacing all seats at Cinecube, to celebrate its 20th anniversary last year. The seat heights were adjusted, and the lobby rest area was reorganized to enhance convenience facilities. In particular, the seats were replaced with leather material, making hygienic and clean management easier.

Cinecube, operated by T-cast, a media affiliate of Taekwang Group, opened on December 2, 2000, and has been operating for 21 years this year. It is a leading art film theater in Korea, operating two theaters even amid closures of art film theaters due to COVID-19.

Cinecube screens 90% art films, exceeding the mandatory 60% of total screenings per year designated by the Korean Film Council, and operates as the largest certified screening venue in Seoul by the Ministry of Culture, Sports and Tourism.

The reason Cinecube has established itself as a landmark in Gwanghwamun is partly due to its unique viewing culture not found in other theaters. It created an optimal movie-watching environment by prohibiting food and drink, starting screenings on time, and turning on the lights only after the ending credits finish.

Additionally, Cinecube has gained support from film professionals by engaging art film audiences through various annual events such as the largest solo domestic film festival for art films, the ‘Cinecube Art Film Premiere Festival’ (early December), and the ‘Cinecube Academy Special Screening’ (January to February), which screens Academy Award nominees.

A Cinecube representative stated, "Having grown with many art films over the past 21 years and received much love, Cinecube will continue to lead movie-watching culture as an art film theater that offers a consistently special experience despite the challenging theater environment caused by COVID-19."