[New Release] The Secret of Things That Look Good

◆The Secret of Appealing Things= Introducing behavioral design strategies that stimulate human instincts. This is marketing know-how suitable for an era where people consume not because they need to, but because they want to have. It reveals ten practical communication methods utilizing human sensory instincts. Based on results verified in practice, it concretizes universal principles and examines the values inherent in successful brands and companies.

"Do customers look more to the left or to the right? Human gaze usually moves from left to right. Therefore, it is better to place eye-catching advertising images or products with vivid and bright colors on the left, and basic or plain-colored products on the right. In terms of pricing, placing products with higher discount rates on the left and products with higher profit margins on the right is effective. Customers attracted by bright colors or low prices who approach the products will then slowly move their gaze to the right and compare with other products."

(Written by Irangju / Jiwain)