Series Ads Released Sequentially Starting This Month... Produced in Drama Format
'Cheongchun' Episode Hits 1.86 Million Views in 7 Days... Emphasizing Service Convenience
[Asia Economy Reporter Lee Junhyung] Fintech startup Finda announced on the 8th that it released the first episode, "Youth," of its series advertisement "A Loan Comparison Platform Like No Other" on the 1st.
This series advertisement is Finda's first TV commercial produced in its 7 years since establishment. The "Youth" episode recorded a cumulative 1.86 million views within 7 days of being released on Finda's official YouTube channel. Although it is a corporate advertisement, the comments were also positive. Netizens responded with remarks such as "It feels like a movie" and "I got immersed watching it."
In producing this advertisement, Finda focused on conveying the company's vision and customer needs in a single video. To do this, without using so-called "big models," they staged situations that customers frequently experience to emphasize the convenience of Finda's service. The core message of the advertisement, "These days, everyone checks Finda before getting a loan," highlights the fact that it is a loan platform with the largest number of partnered financial institutions in Korea, according to the company.
Lee Hyemin, co-CEO of Finda, said, "We wanted to cleverly portray the dream of starting a business that everyone has experienced at least once to showcase the innovation of Finda's service," adding, "Like the protagonist who proclaims that the service finds the best loan conditions so that no one suffers a loss, Finda will strive to provide loan services perfectly tailored to individuals."
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