KT M Mobile LTE SIM Cards Sold at CU Convenience Stores

KT M Mobile Partners with BGF Retail

[Asia Economy Reporter Cha Min-young] Budget phone company KT M Mobile announced on the 6th that it has signed a partnership with BGF Retail to supply budget phone USIM products and will sell contract-free LTE USIM cards at CU convenience stores.

Reflecting the characteristics of convenience stores visited by various age groups, KT M Mobile has structured its products to offer about 60 types of LTE plans, ranging from low-cost plans in the 1,000 KRW range to high-capacity data plans in the 30,000 KRW range.

The subscription and activation process is also simple. Consumers can purchase a USIM card at CU stores and then subscribe through KT M Mobile’s online direct mall ‘Self Activation’ section or via phone consultation at the activation center. For customers unfamiliar with non-face-to-face activation, the product package includes a detailed subscription guide and a QR code linking to the activation page.

KT M Mobile plans to further enhance customer accessibility and convenience by expanding its convenience store distribution network. Currently, KT M Mobile has partnerships with six convenience store chains including CU, Seven Eleven, GS25, Ministop, C Space, and Storyway.

To commemorate the launch of CU convenience store USIM cards, KT M Mobile will hold additional events throughout September. Alongside this, aiming to promote non-face-to-face activation in the budget phone industry, a ‘USIM Fee Support’ promotion will be conducted throughout September. Customers who purchase a USIM card at partner convenience stores and complete subscription will receive a gift certificate equivalent to the USIM price.

Jeon Seung-bae, Head of Business Operations at KT M Mobile, said, “To increase consumer touchpoints, we decided to supply KT M Mobile USIM cards at CU convenience stores with high accessibility through a partnership with BGF Retail. Going forward, we will continue to strengthen offline partnerships and delivery services in line with the non-face-to-face communication trend to lead the activation of the budget phone industry.”