[Asia Economy Reporter Lim Chun-han] Seven Eleven announced on the 6th that its YouTube content "Seven Stage Lee Mu-jin Edition" reached 1 million views just two weeks after its release.
Seven Stage is a YouTube content series that features live concerts by famous artists set against the backdrop of unique Seven Eleven stores located throughout the country. Previously, the first Seven Stage episode featuring Park Jae-jung, released in June, recorded a cumulative 350,000 views.
Seven Eleven plans to continue releasing Seven Stage content every two months and is scheduled to unveil the third installment of Seven Stage in October. Through Seven Stage content, the company aims to introduce Seven Eleven stores located all over the country and develop it into a flagship killer content.
A Seven Eleven representative said, "Through Seven Stage content, we aim to build a friendly and youthful brand image and communicate and empathize with the main convenience store consumer group, the MZ generation (Millennials + Generation Z). We will continue to plan and present differentiated YouTube content."
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