Hunet Growth Management App Grow, 'Special Donation' Campaign with Big Issue

Donate 1,000 KRW per ID When You Verify Reading The Big Issue

Hunet's growth management app 'Grow' announced on the 3rd that it will conduct a special donation campaign in collaboration with Big Issue Korea. Photo by Hunet

[Asia Economy Reporter Kim Heeyoon] Hunet's growth management app 'Grow' announced on the 3rd that it will conduct a special donation campaign together with Big Issue Korea.

This campaign is conducted by Grow donating to Big Issue Korea the total amount of 1,000 KRW per ID when users certify the moment they read the 'Big Issue' magazine on the Grow app.

The popular culture magazine 'Big Issue,' sold by the homeless, was first published in the UK in 1991. In Korea, Big Issue Korea was launched in 2010 to help the homeless become self-reliant. People in vulnerable housing situations work as 'Bigpan' (Big Issue magazine sellers), and half of the magazine sales revenue goes to the sellers.

The special donation campaign by Grow and Big Issue Korea will run until the 12th. Big Issue can be purchased through Bigpan at major Big Issue sales locations in downtown Seoul and Busan. It is also sold in the online store. The sales price is 7,000 KRW. Related information can be found in the Big Issue magazine.

A Grow representative said, "As the main user base of the Grow app, the MZ generation, is focusing on 'value consumption,' we hope this special donation event will raise awareness of Big Issue Korea's good cause among many people. Also, we expect the culture of value consumption to spread further through meaning-out practices via the Grow app."

Grow is a growth management app that helps individuals develop growth habits such as 'vision management,' 'goal management,' and 'gratitude journaling.' It aims to be a 'non-competitive, kind growth community' where users grow together and is popular mainly among the MZ generation. Within one year of its launch, the app has achieved 350,000 downloads, with an average of about 2,000 goal certifications and 1,000 gratitude journal entries registered daily.