-Com2uS Becomes Largest Shareholder of WYSIWYG Studio
-Plans to Build Content Value Chain... One Step Closer to Completing Vision as a Global Comprehensive Content Company
[Asia Economy Reporter Kang Nahum] Com2uS is continuing its aggressive investment moves as a global comprehensive content company by acquiring management rights of the metaverse blue-chip 'WYSIWYG Studio.' The plan is to secure the capabilities of promising companies across the content industry centered on games as its own competitiveness and to build an IP-centered value chain of the 'Com2uS group.'
According to the industry on the 3rd, Com2uS acquired a 38.11% stake in the content production company WYSIWYG Studio last month, becoming the largest shareholder and securing management rights. Following the 13.78% stake acquired in March, it additionally acquired about 11.27 million common shares for 160.7 billion KRW.
Com2uS's active investment in the content sector has been broadly promoted in recent years. It has built its own content value chain by investing in various companies ranging from text-based original IPs such as web novels, webtoons, and comics to video, metaverse, games, and finance.
With this acquisition of WYSIWYG Studio, Com2uS has taken one step closer to realizing its vision as a global comprehensive content company.
WYSIWYG, which has produced various domestic and international films and dramas such as Netflix's "Space Sweepers" using CG and VFX technology, has built a one-stop production system covering the entire content industry, including IP creation, distribution, performance, music, and exhibition conventions, as well as its own production capabilities.
It owns subsidiaries such as Instar and Merry Christmas in the film sector, and RaemongRaein, H World Pictures, and Imagenine Coms in the drama sector. It also holds about ten excellent content production companies, including the genre publisher Gozneok ENT and animation producer Gold Flame.
Recently, it has attracted attention by entering not only the IT sector but also the metaverse market. Its subsidiary NP, which was listed this month, possesses industry-leading extended reality (XR) technology and is promoting metaverse projects based on augmented reality (AR) and virtual reality (VR) technologies.
Com2uS plans to internalize WYSIWYG's competitiveness, which excels in the content market from IP creation to technology implementation, and strengthen its position as a global comprehensive content company. It is also planning transmedia projects such as gamifying WYSIWYG's popular dramas and films or producing its own popular game IPs like "Summoners War" into movies or webtoons.
Furthermore, Com2uS's investment moves in the content market and next-generation promising industries are expected to accelerate further. As of the first quarter of this year, it holds more than 600 billion KRW in abundant cash assets, and the industry expects it to have sufficient capacity for additional investments to expand its business areas.
A Com2uS official said, "With the acquisition of WYSIWYG, we have taken one step closer to realizing the future vision of advancing beyond games to become a global comprehensive content company," adding, "We will continue to make multifaceted investments to build a strong content value chain and accelerate global market penetration based on a media trans strategy."
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