Made with silk yarn, delivers far-infrared rays during deep sleep
Welcron announced on the 1st that it will launch a new advertising campaign for 'JADE,' a high-performance premium bedding made from Korea's first jade fiber. Photo by Welcron
[Asia Economy Reporter Kim Heeyoon] Welcron announced on the 1st that it will launch a new advertising campaign for its high-performance premium bedding "JADE," made from Korea's first jade yarn.
JADE is a high-performance premium bedding targeting the value consumption trend that prioritizes function over price. Aiming to provide a better sleep environment, the bedding is made from jade yarn and developed to deliver far-infrared rays during deep sleep.
Sesaliving emphasized the sleep-enhancing effects in the new advertisement by featuring model Jung Hae-in using JADE bedding and greeting a lively morning.
Welcron explained that the advertisement highlights Sesaliving's functional bedding, which goes beyond being a simple tool for sleep by incorporating material technology, with the message "premium bedding made with technology never seen before in the world," featuring JADE bedding that integrates Chuncheon jade yarn for the first time in Korea.
Sesaliving's new advertisement will be available from September 1 on terrestrial broadcasting, general programming channels, cable, and social networking services (SNS). Sesaliving plans to sequentially release brand content featuring the diverse appearances of Jung Hae-in, who recently gained great attention through the drama "D.P," on its official YouTube channel.
A Sesaliving representative said, "Starting with this advertisement featuring actor Jung Hae-in, who has been our exclusive brand model since last year, we plan to actively engage in young and trendy branding activities linking online and offline," adding, "Through differentiated bedding brands embodying Welcron's new material technology, including JADE, which pursues functionality and premium value, we will communicate more actively with consumers."
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