Martial Arts, First Broadcast of 'Chinese Live Commerce Export Marketing' at COEX

[Asia Economy Reporter Jeong Hyunjin] The Korea International Trade Association (KITA) announced that it will hold the first broadcast of the 'China Live Commerce Export Marketing' support project on the 31st at COEX ASEM Plaza C-Studio in Samseong-dong, Seoul, jointly with Gangnam-gu Office.

This support project is a business where influencers called Wanghong showcase and sell promising domestic products online to Chinese consumers through Tencent and Huya, representative e-commerce platforms in China. Starting with coats and loafers from Style Delicious on the day, it plans to promote products from 12 promising small and medium-sized enterprises in cosmetics, clothing, and accessories located in Gangnam-gu, Seoul, until the 16th of next month.

KITA will register the products of the 12 companies on its B2B and B2C trading platforms, TradeKorea and Kmall24, to provide continuous buyer-seller matching and consulting from trade field advisory committee members.

Joo Dongpil, head of the Member Services Office at KITA, said, "In the future, we will continue to cooperate with Gangnam-gu Office so that not only consumer goods but also various industries and sectors in the trade industry can benefit from the live commerce support project."