Fresh Easy Launches Two Types of 'Holiday Gift Sets'

[Asia Economy Reporter Lim Hye-sun] Fresh Easy announced on the 30th that it will release two types of ‘Holiday Gift Sets’ with various compositions ranging from premium beef meat sets to convenient meals from ‘Baeknyeon Gage’ to celebrate Chuseok.

Fresh Easy planned convenient and practical holiday gift sets for consumers spending the holiday season non-face-to-face due to strengthened social distancing caused by COVID-19.

Fresh Easy’s own meat brand ‘Smith Pujutgan’ offers the ‘Premium Galbi Steak & LA Galbi Gift Set,’ a product composed by changing the butchering method so that customers can enjoy the highest quality flower ribs carefully selected by Fresh Easy’s R&D team, who are former hotel chefs, according to their preference. It consists of premium galbi suitable for steak preparation and LA galbi suitable for side dishes. In particular, the premium galbi is trimmed to an average size of 22cm with a thick 3.5cm cut of raw meat so that it can be easily cooked with all kitchen appliances and cooking tools.

The ‘Baeknyeon Gage Soup & Stew Gift Set’ is a practical convenient meal gift set composed of representative soup and stew menus from ‘Baeknyeon Gage,’ which has a tradition of over 30 years. It includes a total of three menus: Anseong’s ‘Halmae Seolleongtang Doganitang,’ Yeongju’s ‘Punggi Samgyetang,’ and Daegu’s ‘Yetjip Daegu-style Yukgaejang.’