Ace Bed Opens Premium 'Heritz' Exclusive Store at Shinsegae Daegu Branch

[Asia Economy Reporter Kim Bo-kyung] Ace Bed has opened a premium mattress brand 'Ace Heritz' exclusive store at Shinsegae Department Store Daegu Branch.

Ace Bed is strengthening its premium bed image by enlarging and upgrading its department store outlets. To provide consumers in the Daegu and Gyeongbuk regions with closer access to premium beds, the company opened an exclusive Ace Heritz store on the 7th floor of Shinsegae Department Store Daegu Branch, covering approximately 38.3㎡ (about 11.6 pyeong).

With this, Ace Bed has established a total of 127.2㎡ (about 38.5 pyeong) of retail space within Shinsegae Department Store Daegu Branch, including the existing Ace Bed store and the Stressless recliner brand store, which is exclusively imported by Ace Bed.

The newly opened Ace Heritz store is significant as it is not only the first in Daegu and Gyeongbuk but also the first exclusive store among all department stores nationwide. Through this, consumers can directly see and experience Ace Bed’s top mattress model, the ‘Ace Heritz’ lineup and frames, within their closer living radius.

Ace Heritz is a premium mattress made with 100% New Zealand Merino wool and horsehair, which absorbs moisture generated during sleep and releases it during the day. It also features the application of the 'Hybrid Z Spring,' which comfortably supports the entire body.

To commemorate the store opening, Ace Bed will offer various gifts such as the Heritz Welcome Kit, including a GIGLIO blanket and premium diffuser, smart sleeves, and goose pads to customers who purchase Ace Heritz products until November 30. Additionally, a special promotion will run until December 12, offering a quilted blanket set (LQ/K3) for purchases over 3 million KRW and a hotel bedding set (LQ/K3) for purchases over 5 million KRW.

Jeon Myung-joo, Head of Sales at Ace Bed, said, "We hope customers will experience the top mattress model Ace Heritz at the first exclusive Ace Heritz store located in Shinsegae Department Store Daegu Branch and enjoy the various events and benefits held together."