Awarding Outstanding Companies Providing Differentiated Customer Experience through Digital Transformation
[Asia Economy Reporter Kim Cheol-hyun] The Korea Standards Association (President Kang Myung-soo) announced on the 24th that it will establish and operate the 'DX Service Award,' a new service quality evaluation system suitable for the Fourth Industrial Revolution era.
The DX Service Award is a system that discovers and rewards companies and organizations that integrate ICT throughout service management and realize excellent service quality and performance through rapid digital transformation, thereby enhancing customer value.
The Standards Association plans to reward companies that establish digital transformation strategies suitable for the digital age and efficiently introduce and operate digital elements such as artificial intelligence (AI) and big data into existing service quality systems to create or enhance new customer value.
The DX Service Award was designed and prepared jointly with the Korea Service Management Society (President Yoo Han-joo). The main evaluation criteria consist of six categories: leadership and strategy, digital customer experience and service, infrastructure and technology, human resources, process innovation, and innovation performance.
Companies meeting the criteria will be awarded plaques in early November, divided into three types: Hall of Fame, World Grand Prix, and Grand Prix. President Kang Myung-soo of the Standards Association emphasized, "The fundamental perspective that good service comes from a well-organized system does not change," adding, "Based on this foundation, companies must provide differentiated services by connecting companies and customers, the intrinsic value of service, and the new value of digital technology, and furthermore, improve service productivity."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
