Providing Abundant Information on Illum Products, Interior Tips, and Personalized Space Suggestions
[Asia Economy Reporter Kim Jong-hwa] Il룸, the home furniture brand of the Persis Group, announced on the 24th that it will implement a store using virtual reality (VR) technology and introduce the 'Il룸 Digital VR Showroom,' which allows showroom experiences and product exploration anytime and anywhere, 24 hours a day.
In response to the shift to a contactless society due to the COVID-19 pandemic, Il룸 planned an ontact showroom to provide consumers with a safe yet realistic shopping experience. They created a three-story store modeled after carefully selected spaces from Il룸’s nationwide stores. Each floor features specialized experience zones tailored to specific spaces and product categories, allowing visitors to check product information, interior tips, and even personalized spaces.
The first-floor space specialization zone is designed according to concepts such as living room, bedroom, dining room, and student room, providing inspiration for suitable products and interior design for each space. The second-floor product specialization zone is organized by product categories such as sofas, mattresses, dressing rooms, and dining tables, allowing visitors to view various products at a glance.
While touring the first and second-floor showrooms, if visitors want detailed information about products, configurations, functions, or usage tips, they can click on icons such as palm, plus, or check marks displayed on the products to obtain detailed information. The third-floor Il룸 lounge is a space where visitors can take a break during online shopping. It features Il룸’s brand concept space called 'Mom’s Study,' and provides Il룸 news through YouTube content, Instagram lookbooks, and blog magazines.
Consumers can freely explore inside the Il룸 Digital VR Showroom and easily select and move to desired floors and spaces. Additionally, through the customized suggestion feature, visitors can receive recommendations for spaces that perfectly suit them based on their preferred space, family type, lifestyle, and design preferences. While exploring the showroom, direct purchases through the official Il룸 mall are also possible.
An Il룸 representative stated, "We introduced the Digital VR Showroom to provide customers, who find it difficult to go out or move freely these days, with an easy and convenient opportunity to experience Il룸 stores from home." They added, "We will continue to add new spaces and content to the Digital VR Showroom to offer customers new shopping experiences and better convenience."
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