SK Magic 'It's Magic' Wins K-Design Award Main Prize

Opening in April... A New Concept Brand Experience Space Introduced for the First Time to Enhance Communication with Customers

[Asia Economy Reporter Kim Cheol-hyun] SK Magic (CEO Yoon Yo-seop) announced on the 24th that its brand experience space 'It's Magic' won the Winner Award, the main prize in the Communication category, at the global design contest 'K-Design Award.'

The K-Design Award is an international design competition and is considered one of the three major design contests representing Asia. This year, a total of 3,087 designs were submitted from 26 countries worldwide, and the awards were decided through the evaluation of 29 design experts from 8 countries.

Located in Gildong, Gangdong-gu, Seoul, It's Magic is a new-concept brand experience space first introduced by SK Magic in April to strengthen communication with customers. Various cultural events centered on cooking, including cooking classes with famous star chefs, are held regularly every month, allowing many customers to naturally experience and engage with the brand.

SK Magic explained that the award was effectively influenced by the fact that communication was encouraged based on innovative design with a new concept, enabling customers to experience and empathize with the brand in a freer and more comfortable environment. The unified application of the logo and design patterns, which embody this concept, to uniforms, aprons, cups, plates, and various packaging was also highly appreciated.

An SK Magic official said, "It's Magic is an experiential complex cultural space where customers can experience brand value, cooking, and culture along with relaxation," adding, "We will continue to strive to provide customers with a more differentiated brand experience and establish it as a leading lifestyle space in Korea."