SKT Begins Pre-Launch for Z Fold3 and Z Flip3... Surpasses Previous Model's Pre-Order Volume

More Than Half of Customers in Their 30s and 40s

[Asia Economy Reporter Joeslgina] SK Telecom will begin pre-orders for the 'Galaxy Z Fold3' and 'Galaxy Z Flip3' starting on the 24th.

According to SK Telecom on the 24th, the Z Fold3 and Z Flip3, which were available for pre-order for a week starting from the 17th, received significant attention from customers, surpassing the reservation volume of previous Samsung flagship products such as the Galaxy S and Note series.

Among those who made pre-orders through SK Telecom's official online mall, T Direct Shop, about 60% of the total subscribers were customers aged 30 to 40.

By device, for the Z Fold3, male customers aged 30 to 40 accounted for 57% of all pre-order purchasers. The Z Flip3 showed balanced popularity across various age groups, with female customers aged 25 to 45 making up the largest share at 35%.

The 512GB model of the Z Fold3 accounted for about 58% of pre-orders, nearly half, while the cream color of the Galaxy Z Flip3 was the most chosen at 34%. The PXG Special Edition, which sold out within two days of pre-order, had 62% of its customers aged 35 to 49, and 89% were male.

Additionally, the Disney collaboration T Gift 'Star Wars' sold out all 2,000 units prepared. 'Cruella' was also nearing sell-out, showing a strong response to collaboration promotions.

On the opening day, customers who chose the same-day delivery service to receive their products immediately accounted for about 30% of all pre-orders on the first day. The prepared quantity was sold out within a day.

On this day, SK Telecom announced the official subsidies for Z Flip3 plans ranging from 255,000 to 500,000 KRW, which is the same amount as previously announced during pre-orders. The official subsidy for the Z Fold3 ranges from 87,000 to 170,000 KRW.

SK Telecom has prepared unprecedented purchase benefits for Z Fold3 and Z Flip3 customers, including the 'Subscription x Subscription Festival' where customers can enjoy various subscription services such as Emart, Baedal Minjok, Suldamhwa, Freshcode, and Kakao Friends Golf; various T Gifts created in collaboration with Disney and UNICEF; and partnership discounts and T Safe Compensation offering discounts up to 1,030,000 KRW.

Furthermore, from August 24 to September 20, SK Telecom will hold a generous prize promotion worth 100 million KRW for Z Fold3 and Z Flip3 customers who subscribe to T All Care Plus II, offering prizes such as Galaxy Tab S7+ (5 winners), Kodak mini cameras or Galaxy Buds (50 winners), and Baskin Robbins cones (10,000 winners).

A foldable phone experience zone has also been opened at the ICT multiplex T Factory located in Hongdae. Prepared under the concept 'Unfold Your Summer,' this experience zone allows visitors to explore the Z Fold3 and Z Flip3 devices alongside various paper art themed around folding and summer beaches.

Along with operating the experience zone, SK Telecom is conducting on-site events where visitors to T Factory who complete key function experience missions of the Z Fold3 and Z Flip3 receive T Factory goods, and an Instagram event where four winners (two from exhibition photo submissions and two from on-site entry tickets) will be awarded a Z Flip3. The experience zone is open to all visitors to T Factory until August 27.

In addition, to commemorate the launch of the Galaxy Z series, SK Telecom plans to carry out ESG (Environmental, Social, and Governance) value creation activities in collaboration with the ICT recycling brand MINTIT, creating an urban forest along the Han River walking trail.

Meanwhile, Samsung Electronics will hold a fan party called 'Foldable Day' to celebrate the launch of the Galaxy Z Fold3 and Flip3 on SK Telecom's metaverse platform 'Ifland' starting at 8 PM on the 27th.

Han Myung-jin, head of SK Telecom's Marketing Group, stated, "We have prepared differentiated benefits exclusive to SK Telecom through various purchase benefits, events such as the foldable experience zone at T Factory, and promotions in line with the launch of the Z Fold3 and Z Flip3."