[Asia Economy Reporter Park Jihwan] Kiwoom Securities forecasted on the 24th that Incross will continue its growth trend, achieving a quarterly record operating profit of 5.35 billion KRW in the second quarter of this year. The investment opinion of "Buy" and the target stock price of 70,000 KRW were maintained.
Namsoo Lee, a researcher at Kiwoom Securities, explained, "Incross's second-quarter sales increased by 32.6% year-on-year to 12.5 billion KRW, and operating profit rose by 36.7% to 5.35 billion KRW," adding, "This marks the highest quarterly operating profit ever recorded."
By segment, Media Rep recorded sales of 9.9 billion KRW, up 33.6% compared to the same period last year, and T Deal posted 650 million KRW, showing performance at the peak season level seen in the fourth quarter of last year.
The Media Rep segment, the main contributor to the first half's performance surprise, is expected to continue its growth trend in the second half due to increased handling volume in major industries and expansion of new advertisers.
T Deal, which achieved a total handling volume of 37 billion KRW in the first half, is also expected to achieve improved performance in the second half due to the addition of purchase processes. Researcher Namsoo Lee stated, "In particular, for T Deal, the gift function will be added to the existing purchase method in the third quarter, which is expected to lead to an improvement in handling volume," and added, "The gift function, widely used in messenger features, allows recipients to receive gifts even if they are not SKT customers, which is expected to help expand sales."
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