Lotte City Hotel Daejeon Unveils 'BMW Collaboration Package'

Test Drive Service for BMW 530e Plug-in Hybrid Vehicle During Stay

[Asia Economy Reporter Kim Yuri] Lotte Hotel announced on the 24th that it will launch a package combining a hotel vacation and a BMW plug-in hybrid vehicle test drive in Daejeon, in collaboration with Kolon Motors, following Seoul and Busan.

Lotte City Hotel Daejeon will introduce the 'SALON DE BMW ? PHEV (Plug-in Hybrid Electric Vehicle)' package. This series is being launched in Daejeon following the sold-out success of the 'SALON DE BMW' packages previously released at chain hotels in Seoul and Busan.

This package is available for stays from September 1 to 8 (excluding September 3) and includes one night in a Standard Double room and breakfast for two at C Cafe. Guests can test drive the 'BMW 530e Plug-in Hybrid' vehicle during their stay.

Reservations can be made by phone through the website, with only 10 rooms available on a first-come, first-served basis each day. One BMW vehicle is provided per room exclusively for package customers. The vehicle can be used freely from 3 PM on the check-in day until 11 AM the following day. Prices start from 160,000 KRW.

Additionally, from September 1 to 14, a pop-up booth will be operated at the entrance of Lotte City Hotel Daejeon, showcasing the BMW X5 45e and 745le, allowing visitors to experience the plug-in hybrid series. On-site vehicle test drives are available through visitor applications. A 100% winning scratch card event will also be held. Anyone can participate during the exhibition period, with various prizes such as suite room stays at Lotte City Hotel Daejeon and BMW signature souvenirs offered.

Jo Eun-young, team leader of Lotte Hotel Promotion Lab, said, "The packages introduced through the strategic partnership between Lotte Hotel and BMW over the past year received explosive responses in Seoul and Busan. We hope guests at Lotte City Hotel Daejeon will enjoy a comfortable stay while experiencing BMW’s eco-friendly vehicles."