Sales exceed 450 million KRW during live broadcast
Peak concurrent viewers reach 6,400 per second
[Asia Economy Reporter Lim Hye-seon] Online fashion store Musinsa announced on the 13th that its fashion-specialized live broadcast 'Musinsa Live' featuring Maison Kitsun? surpassed 100 million KRW in sales within 5 minutes of the broadcast start.
On the 11th at 8 PM, Musinsa Boutique held 'Musinsa Live,' offering up to 60% discounts on popular products from Maison Kitsun?, which were 100% directly purchased by Musinsa. On that day, the number of viewers watching Musinsa Live exceeded 50,000, with a peak concurrent connection of about 6,400 per second. During the live broadcast, total sales exceeded 450 million KRW.
The featured product, the 'Double Fox Head Patch Classic Short Sleeve T-shirt,' ranked number one in the store immediately after the broadcast and sold out in about 30 minutes. Additionally, popular items such as the Classic Pocket Short Sleeve T-shirt, Classic Sweatshirt, and Classic Hoodie sold out before the broadcast ended, leading to the live broadcast concluding 15 minutes earlier than scheduled.
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