"Pick6 Fun of Choosing" I'Park Mall Opens 2 New Specialty Restaurants

pick6 Tastiller, Sandpresso Specialty Store Exterior (Photo by I'Park Mall).

Steak Sushi 'Tasteeller'
Specialty Coffee and Salad 'Sandpresso Specialty'
Up to 50% Discount on Clothing, Accessories, Living, and Home Decor for 21 Days Starting from the 6th

[Asia Economy Reporter Kim Yuri] HDC I'Park Mall announced on the 5th that it has strengthened experiential content for customers by newly attracting new restaurants inside the mall and conducting various shopping events so that visitors can enjoy a cool summer through 'malling' during the heatwave.

On the 1st, I'Park Mall introduced two specialty food brands, 'Tasteeller' and 'Sandpresso Specialty,' in the 'pick6' space, which offers the fun of choosing from various options.

'Tasteeller,' newly introduced this time, started as a food truck and became famous. It is a steak sushi specialty store that uses premium refrigerated beef and prepares orders fresh upon request. The most popular main menu item is the torch-grilled salchisal bulcho-bap, lightly seared with a flame for an exquisite smoky flavor.

'Sandpresso Specialty,' operated by the professional dining company Dongwon Home Food, is a cafe brand where customers can enjoy specialty coffee made from beans ranked in the top 7% worldwide, having passed the strict evaluation of the Specialty Coffee Association (SCA), at reasonable prices. Along with premium salad menus made with pesticide-free hydroponic lettuce called 'Cheongmichae,' customers can also enjoy large sandwiches made with ricotta cheese, seasonal fruits, and eggs.

I'Park Mall's 'pick6' is an open-themed space located on the 6th floor of The Center at I'Park Mall, where trend-sensitive MZ generation (Millennials + Generation Z) can find a variety of flavorful specialty restaurants filled with emotion.

Snack content that can be enjoyed casually on the street is established with an island store concept, and visitors can enjoy the natural scenery of 'The Garden,' an outdoor resting area within I'Park Mall, through the wide front windows in the separately prepared tasting and resting space.

An official from I'Park Mall said, "In pick6, street fashion brands such as 'Champion' and 'Vans,' as well as another specialty coffee brand 'Paul Bassett,' are gathered in one place," adding, "We expect it to become a meeting plaza within I'Park Mall for the MZ generation."

Along with the opening of new restaurants in 'pick6,' a pop-up store for newly launched brands meeting customers for the first time was also introduced. Under the slogan "Everything Twisted is Delicious!", 'Miss Bread,' which offers non-fried twisted croissants, allows customers to preview their twisted pastries at the snack pop-up store located in the cafe street on the 4th floor of The Center before the official store opening.

Meanwhile, I'Park Mall will hold the 'Summer Healing Vacation Week' from the 6th to the 26th, a total of 21 days, offering vacation look items such as shoes, swimwear, accessories, outdoor, and athleisure at up to 50% discounted prices. Representative sale brands include Levi's, Guess, Champion, Shoespia, System, K2, The North Face, Adidas, Adidas Kids, and Bemong. Additionally, I'Park Mall membership app users will receive a 'GoCafe Coffee 1+1 Coupon' usable during the vacation week.

During the sale period, an event will also be held where customers who post vacation photos on Instagram with the I'Park Mall tag under the theme "Our Family's Safe Summer Vacation This Year" will be entered into a draw to win VIP passes (entry for child + guardian) to the extreme children's playground 'Champion 1250.'