[Asia Economy Reporter Lim Chun-han] Seven Eleven announced on the 5th that it will exclusively launch low-calorie ice cream in collaboration with Baedal Minjok.
The "Baedal Minjok Low-Calorie Ice Cream (Pint)" is available in three flavors: vanilla, strawberry, and mint chocolate. Instead of artificial flavors or colorings, it uses organic ingredients such as natural strawberries and vanilla beans to create a healthy taste. The calorie content ranges from 280 to 330 kcal, which is about one-third of regular pint ice cream. Erythritol, a natural sweetener, is used instead of sugar to provide sweetness while reducing calories.
The product features a simple design utilizing Baedal Minjok's font. The front of the package includes a phrase reflecting Baemin's unique sensibility: "Please only 280 kcal for calories," cleverly and intuitively expressing the product's characteristics. To celebrate the launch, a 1+1 promotion will be held this month for the three types of Baedal Minjok low-calorie ice cream.
A Seven Eleven representative said, "As consumers increasingly prefer low-sugar and low-calorie products, the demand for low-calorie ice cream has significantly increased. The low-calorie ice cream maintains the sweet and rich taste but drastically reduces calories, making it a healthier and more delicious option to enjoy during the hot summer."
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