Shinsegae TV Shopping 'Pure Gold Special' Live... 5% Instant Discount & 10% Reward Points Benefits

Shinsegae TV Shopping Pure Gold Special Mobile Broadcast (Photo by Shinsegae TV Shopping).

First Half Gold Trading Volume Increases by 90%
Upward Trend Strengthens in July with 205% Growth Compared to Previous Month
Introducing 18 Types of Pure Gold via Shinsegae TV Shopping Mobile Live on the 6th at Noon

[Asia Economy Reporter Yuri Kim] Shinsegae TV Shopping announced on the 5th that it will air a 'Pure Gold Special' broadcast on the 6th. This decision comes in response to a surge in demand for gold products following a roughly 17% drop in gold prices compared to the previous year.

The 'Pure Gold Special' will be held for one hour starting at 12 PM on the 6th through a mobile broadcast. It will feature 18 types of pure gold products with a purity of 999.99% at special prices. The broadcast can be viewed on the Shinsegae TV Shopping mobile application.

Gold prices, which peaked at 78,538 KRW per gram in August last year, recently dropped to 66,871 KRW as of the 2nd, a decrease of about 17%. Demand for gold investment, considered a relatively safe asset, is also on the rise.

Shinsegae TV Shopping's pure gold trading volume in the first half of this year increased by 90% compared to the second half of 2020. Since the end of June, when gold prices were at their lowest in the past three months (June 30th, 63,822 KRW), the pure gold trading volume in July grew by 205% compared to June. The 'Samsung Gold Exchange Pure Gold Gold Bar' TV broadcast held on the 28th of last month achieved 193% of its sales target, marking the highest sales among gold product broadcasts conducted in the first half of the year.

Not only the TV broadcasts, which have a high proportion of middle-aged customers in their 40s to 60s, but also the online mall, favored by the MZ generation in their 20s and 30s, are seeing an increase in pure gold sales. Among the most ordered products on Shinsegae TV Shopping’s online mall in July were 'Gold Bar (3.75g)' and 'Pure Gold Fashion Necklace,' both ranking within the top five.

Accordingly, Shinsegae TV Shopping plans to actively expand pure gold sales and offer special discounts through TV broadcasts, online malls, and mobile broadcasts. The 'Pure Gold Special' mobile broadcast on the 6th will feature five types of gold bars and 13 types of fashion jewelry products such as bracelets and necklaces.

The gold bars are high-quality products certified with 999.9% purity, available in various weights ranging from 1 don (24k, 3.75g) to 10 don (24k, 37.5g), providing customers with a wide range of choices. The jewelry items are designed with stylish, layered looks that align with the fashion trends of the MZ generation in their 20s and 30s. They come in weights ranging from half don (24k, 1.875g) to 5 don (24k, 11.25g).

All products for sale are guaranteed by the 'Korea Gold Diamond Exchange,' which holds the hallmark (pure gold engraving) certification, adding reliability to the weight and product composition.

Purchases made on the day will receive an immediate 5% discount and a reward point benefit of up to 20,000 KRW. Additionally, during the broadcast, four selected products will be offered in a surprise 20-minute limited-time sale. The selling prices will be set based on the gold market price on the day before the broadcast (the 5th).

Jang Jeong-min, head of the mobile product team at Shinsegae TV Shopping, said, "We expect gold popularity to increase further in the second half of the year as investment demand for safe assets rises and consumer sentiment strengthens during the Chuseok holiday period. We will do our best to satisfy customers by preparing a variety of products and benefits that appeal across generations."