[Asia Economy Reporter Kim Bo-kyung] Illoom, the living furniture specialist brand of the Persys Group, opened a new store at 'Lotte Mall Maison Dongbusan' in the Yeongnam region and unveiled a collaborative showroom with LG Electronics.
According to Illoom on the 4th, the Illoom Lotte Mall Maison Dongbusan store, located on the first floor of Lotte Mall Maison Dongbusan, recorded sales of 300 million KRW within just three weeks (June 24 to July 11) since its recent opening. Here, customers can experience a variety of Illoom product lines all in one place, including kids' zones, student rooms, living rooms, dining areas, bedrooms, and studies.
Additionally, the store features a collaborative showroom with the LG Electronics Best Shop, introducing spaces where furniture and home appliances harmonize, and proposing customized interior designs combining furniture and appliances.
The Illoom-LG Electronics Best Shop collaborative showroom recreates spaces by arranging Illoom furniture products such as dining tables, sofas, single recliners, and display cabinets alongside LG Electronics Best Shop home appliances like TVs, refrigerators, and air purifiers. On both sides of the showroom are the Illoom and LG Electronics Best Shop stores, allowing customers to freely move between them and explore furniture and home appliances simultaneously.
An Illoom representative stated, "The Illoom Lotte Mall Maison Dongbusan store is designed to solve everything related to the home, including Illoom's diverse lineup, interior design, furniture, and home appliances," adding, "We plan to continue efforts to introduce collaborative showrooms with brands related to living spaces, such as home appliances and interior materials."
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