O'Sulloc Launches New Product for Tea Subscription Service 'Dadailsang'

Osulloc Tea Subscription Service 'Dadailsang Basic' Components. (Photo by Amorepacific)

[Asia Economy Reporter Seungjin Lee] Premium tea brand O’Sulloc announced on the 4th that it will launch a new product for its subscription service ‘Dada Ilsang’.

O’Sulloc listened to customers who find it difficult to choose which of the many types of tea commonly encountered in daily life suits them best. To help beginners interested in tea and culture make their choice, the subscription service has been operating since 2019. Subscribers receive a selection of teas that are good to drink each month. They can choose between two services, Basic and Home Cafe, according to their lifestyle and preferences.

The newly launched ‘Dada Ilsang Basic’ is themed ‘Tea to meet every day.’ Each month, subscribers select one of three sets chosen by O’Sulloc tea sommeliers. Each set contains more than ten tea bags of three different types. Valued at over 20,000 KRW at regular price, it is also advantageous in being cheaper than purchasing individually. If choosing one of the sets every time is cumbersome, random delivery is available for convenience.

Dada Ilsang Basic also includes one monthly Moment Card, which is good to read while drinking tea. First-time subscribers to this product receive ‘Dada Ilsang Start,’ a starter kit combining 10 types of tea to help discover their preferences. Besides the monthly subscription fee of 16,000 KRW, there is no separate shipping fee. Subscribers to Dada Ilsang Basic are also given two 20% discount coupons for use on the O’Sulloc official online store.

Since last year, the ‘Dada Ilsang Home Cafe,’ which meets customers with the theme ‘Tea experienced differently,’ proposes unique recipes using tea every month. It provides the recipe card of the month, tea, tea food, necessary ingredients, and accessories. Dada Ilsang Home Cafe focuses on the experience of enjoying tea in a new way at home, especially during times when outdoor activities are difficult.

First-time subscribers to Home Cafe receive a welcome gift of a 400ml glass cup and a pouch containing postcards. Dada Ilsang Home Cafe recipes can also be found on the O’Sulloc official online store and Instagram. Subscribing to Dada Ilsang Home Cafe for 25,000 KRW per month also offers the benefit of receiving five 30% discount coupons.

The O’Sulloc tea subscription service ‘Dada Ilsang’ can be checked in detail and applied for on the O’Sulloc official online store.