CU Launches Unlimited Vegetarian Ready-to-Eat Meal Series

CU's Unlimited Vegetarian Ready-to-Eat Meal Series.

[Asia Economy Reporter Lim Chunhan] CU announced on the 4th that it will launch the ‘Unlimit Vegetarian Ready Meal Series.’ This product was developed in collaboration with Earthin Company, a food tech startup that develops, distributes, and sells plant-based meat, enhancing the taste and quality of alternative meat.

Unlimit is a 100% plant-based alternative meat made primarily from protein extracted from soybeans, with added beet juice, pomegranate, and cocoa powder to create a taste, color, and texture similar to meat. It contains 0% cholesterol and trans fats, while its protein content is about 1.5 times higher than that of beef or chicken breast.

The flagship product, Unlimit Vegetarian One-Meal Lunchbox, consists of black rice and vegetarian spicy stir-fried peppers. The vegetarian spicy stir-fried peppers are made by stir-frying Unlimit and paprika in a sweet and savory soy sauce, replicating the taste and texture of meat stir-fried peppers. It also includes sweet steamed pumpkin and vegetarian dumplings without meat filling.

The Unlimit Vegetarian Triangle Kimbap is generously filled with Unlimit stir-fried in a spicy pork sauce. The pork sauce was specially developed as a vegan sauce using only plant-based ingredients. The Unlimit Vegetarian Yubu Kimbap excludes animal toppings and is richly topped with Unlimit, yubu (fried tofu skin), shredded carrots, and spinach, enhancing its savory taste and texture.

A BGF Retail official said, “In response to the recent surge in customer interest in healthy diets and animal welfare, we planned these products so that customers can enjoy trustworthy quality vegetarian food at an affordable price nearby. We will continue to introduce differentiated products that satisfy the diverse needs of our customers.”