Electroland Records Highest Air Conditioner Sales ... 234% Increase from Previous Year

Electroland will hold the 'Christmas in August!' promotion until the 31st.

[Asia Economy Reporter Lim Chun-han] E-Land Electronics announced on the 4th that air conditioner sales last month reached the highest level in the past three years due to unprecedented heatwaves.

According to E-Land Electronics, air conditioner sales last month increased by 234% compared to the same period last year. This is a 91% growth compared to July 2019. It is analyzed that factors such as the short rainy season this year, the sudden heatwave, and the increased time spent at home due to COVID-19 collectively influenced this result.

E-Land Electronics is running the ‘Christmas in August!’ promotion until the 31st. During the event period, customers who purchase any model of stand-type air conditioners and double-door refrigerators with the event card will receive up to 36 months of long-term interest-free benefits. Additionally, when purchasing event models of stand-type air conditioners and ice water purifier refrigerators, customers will receive up to 200,000 KRW in additional cashback depending on the purchase amount and model.

An E-Land Electronics representative said, “As the heat is expected to continue in August, the demand for air conditioners is also expected to remain steady,” adding, “Climate change greatly influences consumers’ lifestyles, and accordingly, we prepare suitable promotions for consumers every month.”