"Commuting from Busan to Danang at 9 PM" LCC YouTube's No.1 Subscriber Air Busan Channel '飛上'

50,000 YouTube Subscribers in 2 Years... Nickname Contest Event

'Vietnam Danang Flight Vlog' Surpasses 2.77 Million Views

A screenshot from the Air Busan vlog, which surpassed 50,000 subscribers on its YouTube channel.

[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Yong-woo] “At 9 PM, we commute from Da Nang, Vietnam to Korea.”

“I once helped move a car out of the parking lot in front of my house two years ago, and that first flight led to our eventual marriage.”

A certain airline’s YouTube channel is soaring in popularity almost as much as entertainment programs. This is because it adds fun by storytelling the life of flight attendants like a documentary.

Air Busan’s YouTube channel has surpassed 50,000 subscribers in just over two years, becoming a major communication channel with customers.

Air Busan began actively communicating with customers through its YouTube channel starting in 2019.

By adding fun elements with YouTube sensibility to ‘airline-specialized content’ that only airlines can show, the number of subscribers grew rapidly.

By the end of July, after about two years of full operation, the subscriber count increased tenfold, surpassing 50,000.

Currently, Air Busan’s YouTube channel has the largest number of subscribers among domestic LCC YouTube channels.

The ‘Vietnam Da Nang Flight Crew Vlog’ video, which features international layover flight footage, has exceeded 2.77 million views. This is a view count that even popular YouTubers find hard to achieve.

The ‘Contract-End Aircraft Return Video,’ documenting the process of returning the A321-200 aircraft operated by Air Busan to the United States, has reached 810,000 views.

An interview video featuring the marriage story of an in-house couple, including flight attendants and mechanics at Air Busan, has also recorded nearly 1 million views.

This effectively brings corporate image promotion benefits greater than many advertisements.

To celebrate surpassing 50,000 subscribers, Air Busan announced it will hold various events, including a ‘Subscriber Nickname Contest,’ for three weeks until the 24th.

A subscriber nickname is a fan name used to affectionately call the loyal viewers of a specific YouTube channel, and many YouTube channels use it to increase intimacy with their audience.

The Air Busan YouTube subscriber nickname contest can be entered by participating in the comments. Participation is also possible through Air Busan’s official Instagram channel.

The submitted subscriber nicknames will be finalized through a vote by Air Busan’s internal employees, and the chosen nickname will be used in various Air Busan YouTube contents in the future.

The final selected nickname entrant will receive △4 round-trip domestic flight tickets, and other winners will receive △2 round-trip domestic flight tickets (1 person) △Air Busan goods sets (5 people).

Additionally, a drawing contest called ‘It’s Okay to Be a Bad Artist’ will be held, where participants draw the faces of Air Busan employees who appeared on the YouTube channel.

Participants can send drawings of the employees’ faces featured in the videos to the Air Busan event email. Winners will receive △4 round-trip domestic flight tickets (1 person) △Spigen selfie sticks (3 people) △printed eco bags (10 people), among other prizes.

The event winners will be announced on September 10 through Air Busan’s YouTube and Instagram channels.