'Delivering the Brand Value of a Fun and Smart Baskin-Robbins'... Introducing FULL 3D Menu Board
Baskin-Robbins, operated by SPC Group, announced on the 2nd the opening of its first flagship store applying the 'New BR' concept with a 100-flavor ice cream collection, the 'Baskin-Robbins Parnas Mall' location.
Located on Teheran-ro in Gangnam-gu, Baskin-Robbins Parnas Mall collaborated with the famous American interior design brand OSMOSE. The Art Deco style with elegant lines and geometric designs was reinterpreted into Baskin-Robbins' unique concept, offering customers a special experience akin to viewing a piece of art when visiting the store.
Additionally, applying the New BR concept, Baskin-Robbins' signature pink and wood tones create a stylish harmony, while the store's digitalization through smart innovation stands out. Upon entering, the centrally located digital menu board captures attention. The four-sided large display provides a grand scale, showcasing lively FULL 3D animations of characters symbolizing ice cream parading, enhancing customers' enjoyment in choosing menus and visual satisfaction.
Unique menus exclusive to Baskin-Robbins Parnas Mall are also attracting attention. Customers can experience the 100-flavor ice cream collection, including flavors currently sold at domestic Baskin-Robbins stores, as well as trend-reflecting organic and low-calorie products. In addition, popular overseas flavors, hit products previously introduced as the flavor of the month by Baskin-Robbins, and signature flavors available only at the Parnas Mall location are also offered.
Another distinctive menu exclusive to Baskin-Robbins Parnas Mall is the 'Custom Ice Cream Cake,' which can be pre-ordered with personalized flavors and designs reflecting individual customer preferences. Customers can set cake size, drizzle, various icings, and desired inscriptions or additional decorations through pre-reservation on the Happy Order app.
The 'Layered Shake,' where customers can choose two flavors out of 100 ice creams to create up to 10,000 unique flavor combinations, and the popular 'Cream Flat White,' which pairs rich espresso and smooth milk topped with a choice of three creams (lemon, peanut caramel, mugwort), are also popular menu items.
Meanwhile, to celebrate the opening of the Parnas Mall store, Baskin-Robbins is running a 1+1 coupon event for its signature drink, 'Cream Flat White Coffee,' through the Happy App until August 8th, and offering a free Baskin-Robbins ice cream ballpoint pen merchandise to all customers who make a purchase, among various promotions.
An SPC Baskin-Robbins representative said, “This Parnas Mall store is not just a place to buy and sell products but a store that can satisfy art consumers who seek cultural satisfaction.” They added, “We plan to continue expanding the Baskin-Robbins 100 flavor flagship model centered on major hub cities such as Busan in the future.”
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