FSN "Adqua Interactive Wins Triple Crown at 'Social iAward 2021'"

[Asia Economy Reporter Hyunseok Yoo] Adqua Interactive (Adqua), a subsidiary of Future Stream Networks, a comprehensive digital marketing specialist company, continued its winning streak in the digital advertising sector by achieving a triple crown at the ‘Social i Award 2021’ following its award at the ‘2021 Korea Digital AD Awards’ on the 22nd.

Adqua announced on the 30th that it had additionally won two grand prizes in the food Instagram category along with the grand prize in the food YouTube category at the ‘Social i Award 2021,’ which was held on the 29th through an online homepage announcement of the winners.

The ‘Social i Award 2021’ is an awards ceremony that selects the most innovative and exemplary services based on results from 15 evaluation indicators across five categories?visual, brand, content, marketing, and service?targeting brand promotion services utilizing SNS media platforms.

Adqua’s grand prize-winning CJ CheilJedang ▲Bibigo official YouTube channel conveyed the brand spirit of ‘sharing value beyond food’ in a consumer-friendly manner through the persona ‘Sujeja.’ Centered on the storytelling of the Sujeja character striving to become the best in Korean cuisine under the Bibigo master, the channel delivered the ‘Bibigo’ brand value through various content such as storytelling, information provision, and entertainment films.

In addition, Adqua also won the grand prize in the food Instagram category for both the ▲CJ CheilJedang Bibigo official Instagram channel and the ▲CJ CheilJedang Hetbahn official Instagram channel.

The Bibigo Instagram channel, which won the grand prize in the food Instagram category, emphasized intimate communication between consumers and the brand through diverse content and events such as first-person videos, webtoons, and images using the Sujeja persona character. The other grand prize-winning Hetbahn Instagram channel conveyed the brand value of ‘making consumers’ daily lives more enjoyable with the most delicious home-cooked meals anytime’ by embedding it into consumers’ everyday lives, thereby forming empathy.

Kim Jaemin, director of Adqua, stated, “We focused on planning that could differentiate us from other food brand channels, and visually, we worked closely with client managers to meticulously craft content down to the smallest details to perfect the channels.” He added, “I believe that small details determine the completeness of content, so we will continue to strive to communicate with high-quality content in the future.”