Movie 'Minari' Grandmother and Grandson Reunite in KT Digico Advertisement

[Asia Economy Reporter Seolgina Cho] KT announced on the 29th that it has released a new advertisement titled ‘AI Voicebot,’ focusing on ABC (AI, Big Data, Cloud) technologies and services, which are core to the ‘DIGICO (Digital Platform Company).’

Actress Youn Yuh-jung, who provided voice acting in the previously aired ‘AI Robot’ and ‘Cloud’ ads, also participated in this new commercial. Actor Allen Kim, who played Youn Yuh-jung’s grandson in the film ‘Minari,’ joined as well, engaging in conversations reminiscent of the grandmother and grandson relationship from the movie.

This advertisement was created around the ‘AI Voicebot’ service currently in use at the ‘Mad for Garlic Bongeunsa Branch’ in Samseong-dong, Seoul. The AI Voicebot service answers store calls, handles inquiries, and manages reservations on behalf of staff, allowing employees to focus on in-store tasks and thereby enhancing customer service quality.

The storyline unfolds like a detective mystery, deducing who answered the phone and took the customer reservation at an empty counter, conveying the message that AI technology is transforming the world and making our lives easier. The fast-paced opening cityscape scene was filmed by flying a drone 100 meters above Bongeunsa using a high-speed vertical drop technique, offering a panoramic view of Yeongdong-daero’s urban landscape. The vertically descending camera perspective appears to enter the actual location of the ‘Mad for Garlic Bongeunsa Branch’ where the service is provided, emphasizing that AI services are not a distant future but are already in use in our daily lives, according to the company.

On the 26th, KT also released a ‘Behind-the-Scenes Special Video of Allen Kim’s Recording Session’ on its official YouTube channel, showcasing the remote video recording process with actor Allen Kim. The main advertisement video began airing on TV from that day.

Kim Hyung-wook, Vice President and Head of KT’s Future Value Promotion Office, said, “We aimed to express the sincerity of DIGICO KT, which strives to make people’s lives more convenient, through this advertisement. KT’s AI will change the world and further provide various values to customers.”