An Emart24 customer is looking at Chardonnay wine, which is good for making cocktails with Palrini Limoncello (Photo by Emart24).
Increasing Number of Home Drinkers Enjoying Alcohol in Various Ways
Rum, Vodka, and Other Liqueur Sales Rising
Following July's 'XUXU', August's 'Pallini Limoncello'
Purchase this month's cocktail for a chance to win hotel stay vouchers worth 800,000 KRW and other prizes
[Asia Economy Reporter Yuri Kim] Emart24 announced on the 29th that as the 'home drinking' trend diversifies, they select a 'Cocktail of the Month' every month and introduce products at discounted prices.
Emart24 stated, "For August's Cocktail of the Month, we are featuring 'Pallini Limoncello (200ml).' Pallini Limoncello is a lemon liqueur made using a traditional recipe by 'Pallini,' a distillery with 140 years of heritage. It uses lemons and natural lemon oil extracts produced on the Amalfi Coast in southern Italy, allowing you to enjoy the authentic flavor and aroma of lemons. Pallini Limoncello will be sold for 16,000 KRW throughout August.
You can enjoy a lemon cocktail by mixing Pallini liqueur with tonic water, sparkling water, or cider in a 1 to 3 ratio and serving it over ice. Alternatively, you can mix it with Chardonnay white wine in a 5 to 5 ratio instead of tonic water to enjoy a rich lemon-flavored wine. Pallini Limoncello liqueur can also be served chilled as a shot or on the rocks.
As home drinkers enjoy various alcoholic beverages, sales of liqueur products such as rum, gin, and vodka used for cocktail making have significantly increased. Emart24's liqueur product sales in the first half of this year rose by 121% compared to the previous year, while tonic water, sparkling water, and ice cubes used for cocktails increased by 86%, 25%, and 40% respectively. Typically, ice cube sales are low in winter, but they increased by 40% in the first quarter of this year alone.
The fruit liqueur 'XUXU,' sold as July's Cocktail of the Month by Emart24, ranked among the top 3 in the liquor category since its launch. XUXU is a product based on vodka containing 55% fresh strawberries and 11% lime juice.
Meanwhile, Emart24 offered hotel stay vouchers and meal tickets as prizes for customers who purchase this month's cocktail. Throughout August, customers who buy Pallini Limoncello at Emart24 and scan the integrated barcode on the Emart24 app will be automatically entered into the prize draw. The first prize winner will receive a Signiel Seoul Premier stay voucher worth approximately 800,000 KRW and a breakfast meal ticket for two (one winner). The second prize includes a Signiel Seoul STAY meal ticket for two (three winners), and the third prize offers a voucher for one sparkling water to enjoy with liqueur (500 winners).
Areum Son, a buyer at Emart24, said, "Due to COVID-19, most summer vacations this year are expected to be homecations or hotel stays, so we introduced a fruit liqueur that allows you to make refreshing and light cocktails. We plan to continue expanding our alcoholic beverage lineup so that home drinkers can visit Emart24, which is transforming into a convenience store + bar (convenience bar)."
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