Good Accommodation One Pick (ONE Pick) Launches 'One Pick TV' Utilizing Online Video Service OTT

First-Come, First-Served Installation Promotion for New Franchisees, Customer Giveaway Event Underway

The affordable accommodation app ONE Pick is launching ‘ONE Pick TV,’ a service that allows free access to digital content such as Netflix and YouTube, through a partnership with an online video service (OTT) company that operates cable broadcasting networks in the Seoul and Gyeonggi areas.

ONE Pick is an accommodation reservation platform app with approximately 5,000 franchise locations nationwide, developed in collaboration with the Korea Accommodation Association. The ‘ONE Pick TV’ service utilizing OTT was introduced to revive the accommodation industry market economy, which was frozen due to COVID-19, and to contribute to increasing sales for partner stores.

Through this partnership, ONE Pick will select 100 companies, including new and outstanding franchisees, as a pilot project from mid-July to mid-August for about a month, providing support for ONE Pick TV. After installation, an event will be held where customers using ONE Pick TV can scan a QR code displayed on the launcher to verify participation, with prizes such as styluses, dishwashers, and ONE Pick points redeemable for accommodation reservations.

After the pilot project, the business will expand to install ONE Pick TV on 550,000 OTT devices and provide customers with unique services combining OTT and live commerce, leading efforts to offer a rich customer experience.

Meanwhile, ONE Pick was developed as a countermeasure to the excessive marketing competition and high commissions of large accommodation platforms, which ultimately burden partner stores and consumers. It aims to build a new market ecosystem with a virtuous cycle structure that fosters mutual growth by maintaining minimal commissions without charging advertising fees to partner stores and providing a customer purchase journey service that satisfies customers through the unique services of each accommodation business.

Additionally, ONE Pick offers greater discounts when booking accommodations or making prepaid payments through Shuffle’s simple payment system. This innovative system, which uses the digital wallet Shuffle’s easy payment system, allows users to enjoy both payment convenience and benefits simultaneously, gaining attention as a new concept system.