"OnStyle Day Every Early Month" CJ OnStyle's August Promotion 'Abundant'

[Asia Economy Reporter Yuri Kim] CJ OnStyle announced on the 28th that it will hold 'OnStyle Day' for three days starting from the 1st of next month.

'OnStyle Day' is a regular event held by CJ OnStyle for three days at the beginning of each month. Except for some services and long-term installment products, most products searchable on the CJ OnStyle mobile application are eligible for the event. The discount rates are high, and 10% of the purchase amount is returned as points, making the effective discount rate even higher (up to 10,000 KRW points per day for purchases over 50,000 KRW each day, app registration required).

The August event, themed 'Beat the Heat Special,' can be checked on the 'OnStyle Day' tab of the CJ OnStyle mobile app. On the first day of the event, there are many low-priced products under 10,000 KRW suitable for staying at home. Customers can purchase food items such as fruits and home meal replacements (HMR), skincare beauty items, and home loungewear. On the second day, 1+1 bundled products that are better when shared are gathered. Snacks like seaweed crisps and almonds, as well as grooming and underwear items, are offered with an additional set free. On the third day, a clearance sale will be held offering various products such as baby and children’s items, fashion, beauty, and health foods at shockingly low prices.

The mobile live broadcasts in the 'Live Show' tab offer high discounts. On the 1st at 9 PM, the 'Cuckoo Window-Type Air Conditioner' will be sold for 499,000 KRW, about 35% off. The 'Bokuk Electronics Air Jet Circulator,' broadcasted on the 2nd at 10 AM, is priced at 99,000 KRW with about 40% discount and will be delivered the next day after ordering. 'Magnum Ice Cream' will be sold on the 3rd at 9 PM. A pack of 22 bars will be sold at 28,900 KRW with a 50% discount, and four tubs of Grom Gelato will be sold at 23,900 KRW with a 68% discount.

In August, there is also a 100-day launch anniversary event for CJ OnStyle. Between the 8th and 17th, customers who purchase over 100,000 KRW in a day and register via the app will receive a premium diffuser gift set from the fragrance brand 'Taylor Scents' on a first-come, first-served basis (including diffuser bottle, diffuser solution Garden Breeze 500ml, reed sticks, and funnel). During this period, purchasing over 200,000 KRW twice a day will also earn 20,000 KRW in points. The 10% points 'Payback Week' event will be held for a week from the 16th to the 22nd, where 100 customers will be selected daily by lottery to receive 100% of their purchase amount back as points (up to 50,000 KRW, app registration required).

Kim Eun-kyung, head of CJ OnStyle e-Marketing Team, said, "As a 100-day launch gift to thank our customers for their support, we hope they can experience the unique joy of shopping at CJ OnStyle." She added, "The regular event 'OnStyle Day,' named after our brand, will establish itself as CJ OnStyle’s representative mobile shopping festival offering exceptional benefits."