[Asia Economy Reporter Moon Hyewon] Mega Coffee announced on the 27th that its new summer menu sold more than 1.27 million cups at a rate of one cup every 3 seconds this year. The cumulative sales volume corresponds to fuel (181,700L one way) enough to travel back and forth about twice from Korea to Los Angeles, USA, and when stacked in a row, it is about 270 times the height of the Burj Khalifa in Dubai, the tallest building in the world.
The new menu includes Ocean Smoothie, Peach Jelly Smoothie, Watermelon Juice, Gold Mango Smoothie, Coconut Coffee Smoothie, and Cold Brew Decaf. Mega Coffee has been gaining popularity by launching seasonal menus reflecting various industry trends such as Blue Spirulina, seasonal fruits, tropical fruits, sugar charging, and decaffeination.
Mega Coffee’s principle is to offer excellent quality coffee and beverages at reasonable prices in ‘Mega Size.’ It features not only delicious menus made with good raw materials but also visually appealing and colorful presentations. Currently, these menus frequently appear as signature photo spots on MZ generation SNS. Additionally, by sparing no premium quality raw materials, it achieves the best taste and flavor.
Meanwhile, Mega Coffee headquarters operates a one-on-one training system for franchise stores. They support cafe operations by providing promotional materials so that franchise stores can focus solely on producing high-quality menus.
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