[Asia Economy Reporter Yoo Hyun-seok] The UV protection golf patch launched by Aivazar has received positive reviews from golfers, and the first batch has sold out.
According to Aivazar on the 27th, the sold-out product is the 'Activity UV Protection Sun Patch.' It was released in mid-June last month with improvements in size and adhesion. The company explains that it excels in moisture management and UV protection during long outdoor activities such as golf. It has also received certification as a wrinkle-improving functional cosmetic from the Ministry of Food and Drug Safety.
Aivazar expects product demand to gradually increase as more people plan to enjoy golf during the domestic vacation season due to the impact of COVID-19. The company also stated that awareness among golfers is high as they are promoting the product with professional golfer Yoo Hyun-joo as the model.
An Aivazar representative said, "Golf demand is increasing to the extent that many people are newly learning golf and the age range is diversifying," adding, "We promoted the product expecting that the concept and professional golfer Yoo Hyun-joo’s image of ‘healthy and beautiful self-care’ would fit well, which greatly contributed to raising product awareness."
He continued, "Since professional golfer Yoo Hyun-joo regularly communicates with fans through SNS, the effectiveness of the golf patch has become well known especially among MZ generation golfers," and added, "She recently appeared on a public broadcast golf entertainment program, increasing her recognition, so we expect synergy."
Professional golfer Yoo Hyun-joo said, "Since my job always exposes me to sunlight, I always pay attention to protecting my skin," and added, "On days with strong UV rays, many golfers try to prevent skin troubles, so products like Aivazar’s golf patch will be helpful."
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