Cafe24 and Kakao Reveal Mobile Advertising Strategy... "400% Sales Increase"

Cafe24 will hold a webinar on the 29th on successful marketing strategies using Kakao to increase online business sales.

[Asia Economy Reporter Lim Chun-han] Cafe24 announced on the 26th that it will hold a webinar (Web+Seminar) on the 29th at 2 PM with Kakao to share successful marketing strategies using Kakao to increase online business sales.

At this event, the Cafe24 Marketing Center will introduce systematic advertising and marketing consulting strategies focused on the growth of online shopping malls. The key topics include ▲big data-based advertising marketing such as trends, customer behavior patterns, and sales trends ▲efficient advertising management know-how from e-commerce advertising marketing experts ▲utilization of global advertising networks such as Facebook, Instagram, and Google. Additionally, a Kakao representative will provide detailed explanations on Kakao's advertising solutions, including the organic virtuous cycle connection structure between Kakao ads, Kakao Sync, AlimTalk, and Kakao Pixel & SDK (Software Development Kit).

In particular, actual cases where sales significantly increased through effective advertising marketing strategies will also be shared. The clothing brand 'Kammie Apparel' started using Kakao advertising solutions through the Cafe24 Marketing Center, and its online sales in June this year increased by 400% compared to September last year, with membership numbers rising by more than 250%.

Lee Jae-seok, CEO of Cafe24, said, “Utilizing big data from 1.9 million online shopping malls is a unique competitive advantage of the Cafe24 Marketing Center, and many successful brands have been born through this. We will continue to strengthen systematic consulting and partnerships with various companies to support the successful marketing of online businesses.”