Cheerful E-commerce Workplace Episodes Surpass 100,000 Views for First Episode
Upon Reaching 1.11 Million Views for Episode 1, '50% Discount Coupons' Will Be Given to 110,000 People
[Asia Economy Reporter Yuri Kim] 11st announced on the 26th that the view count of its first web variety show 'Yeolil Sawon' surpassed 100,000 within a week, gaining popularity.
'Yeolil Sawon,' broadcast on 11st's official YouTube channel '11st 11TV,' is a variety content depicting workplace episodes featuring broadcaster 'Gangnam' working as an intern at 11st. The first episode, released on the 12th, currently has about 110,000 views.
The spirited 'Intern Gangnam' in 'Yeolil Sawon' participates in major projects such as planning 11st live broadcasts and marketing strategy meetings, presenting creative ideas, and also roams around the company for minor task assistance. The company explained that naturally showing 11st's vivid e-commerce work scenes, internal atmosphere, and workplace life is also a key point of interest in 'Yeolil Sawon.'
'Yeolil Sawon' is released every two weeks on Mondays at 5 PM on the YouTube channel '11st 11TV.' Currently, two episodes have been uploaded. Episode 3, featuring Intern Gangnam's challenge in SNS marketing, will be released on August 2, and production is planned up to episode 10.
To commemorate the launch of the web variety show, 11st has also set a video view pledge. If episode 1 of 'Yeolil Sawon' reaches 1.11 million views by August 31, 11st plans to give '50% discount coupons' (up to 5,000 KRW) usable on 11st to a total of 110,000 people.
Lee Youngjin, head of 11st Brand Communication Team, said, "We started the web variety show to increase touchpoints with diverse customer groups including the MZ generation," adding, "We will approach customers more closely by showing the genuine workplace life of 11st employees along with meaningful entertainment."
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