LG Uplus's 'Jjinpan' Strategy... YouTube 'CatchU' Unveiled

Customer-Centered Roadshow Format Content

[Asia Economy Reporter Cha Min-young] LG Uplus announced on the 25th that it has released the MZ generation customer communication content series ‘Catch U’ through its official YouTube channel.

Catch U is a series of roadshow-style content that directly meets MZ generation customers related to LG Uplus and delivers their real experiences, consisting of a total of five themes. The themes were selected to pique the interest of the MZ generation, such as the top 1% data users and long-term customers of 23 years. Comedians Lee Yong-jin and Lee Jin-ho, known for their candid talk and cheerful image, served as MCs.

LG Uplus released two contents in two episodes on the 15th and 22nd, and the schedule for releasing episodes 3 to 5, which were postponed due to COVID-19, will be announced later through the official LG Uplus YouTube channel.

LG Uplus expects to lead sincere communication with customers by producing new format content that sets customers as protagonists and speakers, moving away from the existing method of one-way storytelling.

The first episode featured Lee Jin-won (52), who used about 2.74TB of data last year, with an average monthly data usage of 234GB, under the theme ‘Customers who use LG Uplus data extensively.’ The second episode featured Kang Su-jin (46), a long-term customer who has used U+ Mobile for 23 years, under the theme ‘Special loyal customer.’

The two MCs had candid communication about LG Uplus telecommunication services with Lee Jin-won, who uses mobile tethering for internet without installing wired products at home and watches TV on mobile, and Kang Su-jin, who has not changed telecom providers since the LG Telecom days in 1998. Afterwards, they expressed gratitude for the interest in LG Uplus by presenting specially made plaques and gifts.

Kim Hee-jin, head of the LG Uplus Brand Strategy Team, said, “We planned communication content to honestly listen to the real experiences of ‘true fans’ using LG Uplus.” She added, “We will continue to strengthen brand activities that listen to customers’ stories and create together with customers.”