[Asia Economy Reporter Kim Hyewon] Hyundai Motor Company announced on the 25th that it will accept online submissions for the '6th Brilliant Kids Motor Show,' where children create and exhibit actual model vehicles based on their imagined future mobility, from the 26th until August 31.
The Brilliant Kids Motor Show began in 2016 as the world's first children's imagination motor show, and each year the number of submissions and exhibition visitors has grown explosively, establishing it as Hyundai's representative growth generation campaign.
This year, under the theme "Draw Your Dream Mobility from Imagination!", the event aims to provide children with an enjoyable and familiar opportunity to experience various means of transportation, including cars and future mobility. Winning works from previous competitions are posted on the website and offered as augmented reality content for applicants to reference.
After a preliminary screening to select 150 finalists, the top 50 works will be published on the 'Kids Motor Show' website in September. Through online voting and expert judging, 45 outstanding works and 5 special awards will be selected. Hyundai stated that creativity, originality, and stories that resonate with the general public regarding future mobility will be important judging criteria.
The 5 special award-winning works will be produced as actual model vehicles and exhibited at major public locations in Seoul starting in December this year, allowing the general public to view them.
The Brilliant Kids Motor Show is divided into kindergarten and elementary school categories (lower and upper grades), and any child wishing to participate can submit their work through the website.
A Hyundai official said, "The Brilliant Kids Motor Show, which supports and realizes children's imagination and dreams about future mobility, is Hyundai's representative growth generation campaign. We organized this contest to introduce children's dreams and ideas even amid social distancing, and to encourage continuous interest and communication."
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