Emart Launches Stanley Camping Gear on Naver Live Shopping... Up to 30,000 Won Discount

'Stanley Water Jug' (Photo by Emart).

Emart Directly Imported Popular Product Stanley Camping Gear
Debuts on Naver Shopping Live at Noon on the 26th
Up to 30,000 KRW Discount When Purchasing During Live

[Asia Economy Reporter Yuri Kim] Emart's Stanley outdoor camping products are making their debut on the live commerce stage.

Emart announced on the 25th that it will showcase 17 popular camping items from the North American outdoor brand 'Stanley' on 'Naver Shopping Live' for one hour starting at 12 PM on the 26th.

Through this live broadcast, Emart will sell popular camping items such as the Stanley water jug, ice box, and lunch box. The live show will feature camping live show hosts 'Lime' and 'Lee Junho'.

This live broadcast includes exclusive color (Polar Blue, Peach Whip, Sand Beige) product discounts and gift benefits available only during the live show. Stanley products will be discounted up to 30,000 KRW during the live special, and customers who purchase the 7.5ℓ water jug, 15ℓ ice box, or 28ℓ ice box will receive an exclusive water jug storage bag co-developed by Emart and Stanley as a gift (limited to 4,000 units).

Customers who verify their purchase during the live broadcast will be entered into a draw to receive a Stanley tumbler, and customers who answer correctly in the quiz event during the broadcast will be given Stanley cookware and growlers.

Emart is also conducting a pre-comment event on the preview page, where participants who create a three-line acrostic poem for Landers will be entered into a draw to receive Starbucks (Iced Americano) gifticons.

Founded in 1913, 'Stanley' is an outdoor brand with over 100 years of history. Together with Emart, it has released camping products with excellent insulation performance, gaining popularity among camping enthusiasts for their high quality.

In April last year, Emart directly imported Stanley outdoor camping products (water jug, ice box, lunch box) and introduced them to customers. The Polar Blue, Peach Whip, and Sand Beige colors are exclusively sold only at Emart among distribution channels.

From April to June last year, sales of these products increased by about 160% compared to the same period the previous year. From July 1 to 20, when the heat began, sales surged by 1860%.

Kim Kyunghwan, an Emart buyer, said, "Stanley outdoor products directly imported by Emart are gaining great popularity among customers due to their excellent quality," adding, "The collaboration between Stanley, Emart's most popular outdoor product, and Naver, boasting the largest scale in live broadcasting, will offer customers even more diverse benefits."