Small-scale Flower Classes Targeting Office Workers
Customized Flower Curation and Styling Proposals for Spaces
[Asia Economy Reporter Yuri Kim] 'Gyeokmul Gongbu,' the representative premium flower and lifestyle shop of Chosun Hotel & Resort, announced on the 23rd that it will open 'Gyeokmul Gongbu Centerfield Branch' inside the Centerfield Tower in Gangnam-gu.
Gyeokmul Gongbu (格物工夫) embodies the Eastern philosophy of understanding and mastering the principles of things. It offers customized flower styling for customers by selecting flowers, vases, and design accessories that add value to special occasions, including bouquets, flower arrangements, and centerpieces.
The 'Gyeokmul Gongbu Centerfield Branch,' the second store following the Westin Chosun Seoul, is located in the same Centerfield West building as 'Chosun Palace Seoul Gangnam, a Luxury Collection Hotel,' the top-tier hotel brand operated by Chosun Hotel & Resort. It aims to provide flower styling experiences to hotel guests as well as customers using various lifestyle brands within Centerfield, such as food and beverage (F&B), spa, and clinics.
As the first Gyeokmul Gongbu store to open as an external road shop, the Centerfield Branch has designed small-scale flower classes targeting office workers near Gangnam and Yeoksam. The flower classes are conducted in the studio space inside the flower shop under the guidance of professional florists responsible for all flowers, including weddings, at Chosun Hotel & Resort.
These small classes accommodate up to four people and allow participants to complete works on desired themes such as bouquets, table styling, and gardening using products sold in the store. Classes are held monthly (once a week, four sessions in total). The price is 480,000 KRW per month (including materials). In case of unavoidable absence, participants can exchange the class for products worth 120,000 KRW within one month. Next-day delivery service is also available for gifts to acquaintances (shipping cost borne by the customer).
Customized flower curation and styling services tailored to spaces for family events and private gatherings are also offered as products. Chosun Hotel & Resort’s professional florists provide customized flower curation services according to the event concept and space characteristics, and customers can receive proposals on style and cost through consultations. Employees of companies located in Centerfield receive a 10% discount on major product purchases such as flowers, vases, and floral containers.
Meanwhile, to celebrate the opening of Gyeokmul Gongbu Centerfield Branch, an event will be held from the 23rd to August 5th through the official Instagram and KakaoTalk channels. By following both the official Gyeokmul Gongbu Instagram account and the official Chosun Hotel & Resort Instagram account and leaving a comment with a story on the event post, participants can enter a draw to win a 100,000 KRW bouquet voucher or a single flower service. Winners will be announced on August 6th via the official Chosun Hotel & Resort Instagram channel.
Adding Chosun Hotel & Resort’s KakaoTalk channel grants exclusive coupons. The first 10 visitors to the store will receive a single flower, customers who purchase products worth over 200,000 KRW will receive a mini succulent, and customers who purchase bouquets worth over 300,000 KRW will receive a vase.
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