Nepa's Ice Cold Series Cooling T-Shirts Sales Increase by 85% Amid Heatwave

Nepa Ice Cold Series Photo Shoot (Photo by Nepa)

[Asia Economy Reporter Seungjin Lee] As the heatwave continues relentlessly, the number of consumers seeking cooling fabric clothing to beat the heat in daily life has significantly increased.

Outdoor brand NEPA announced on the 23rd that sales of its representative cooling product, the Ice Cold series, nearly doubled with an 85% increase compared to the same period last year during the second week of July (12th?18th), when the heatwave began in earnest. This figure also represents a 20% increase compared to the previous week’s sales in the first week of July, showing a sharp rise in demand for cooling fabric clothing over the past week of extreme heat.

The NEPA Ice Cold series is a line of functional T-shirts designed to maximize cooling effects. It provides a comfortable wearing experience even on hot days through dual features: thermoregulation that maintains an optimal temperature and contact cooling that delivers immediate coolness. The series includes a variety of options, from short-sleeve T-shirts suitable for everyday wear to zip-up T-shirts, polo T-shirts, and long-sleeve T-shirts with excellent UV protection, catering to different preferences.

A NEPA representative stated, “Since last week, when the heatwave intensified, there has been a noticeable increase in customers seeking Ice Cold series products. These items are especially good for maintaining a cool feeling not only during outdoor activities but also indoors amid the ongoing heatwave and tropical nights. As the heat is expected to continue for some time, we anticipate even more customers will look for Ice Cold products.”