Lotte Department Store, Kim Gap Saeng Halmeoni Kim Popup Store... "Lee Ho Chang's Worldview Becomes Reality"

Lotte Department Store will operate the 'Kim Gap Saeng Grandma Gim Popup Store' at the basement 1st floor food hall of the main store from the 23rd to the 29th.

[Asia Economy Reporter Lim Chun-han] Lotte Department Store announced on the 22nd that it will operate a 'Kim Gap-saeng Grandma Gim Popup Store' from the 23rd to the 29th on the basement first floor food hall of its main branch, bringing to life the worldview of Lee Ho-chang, the chaebol third-generation character from the YouTube channel 'Pisik University' B-face Date.

This popup store features an experience zone utilizing the design of Kim Gap-saeng Grandma Gim to enhance customers' shopping enjoyment.

Kim Gap-saeng Grandma Gim consists of two types: ‘Traditional Table Gim’ and ‘Cham Dol Jaban’. Additionally, it will showcase for the first time the newly launched ‘Premium Gim 3-Series’ by Seonggyeong Food. This premium product made from Gopchang Dol Gim includes Traditional Gim, Avocado Gim, and Himalayan Pink Salt Gim.

Customers visiting the store will receive Kim Gap-saeng Grandma Gim’s famous quote cards such as ‘Only one sheet of gim can wrap white rice stained with seasoning’ and ‘Gim for Prime Life, ESG for Green Life’ as gifts. An event will also be held where five people will be selected by lottery to receive a ‘Kim Gap-saeng Grandma Gim SET’ by uploading a post on social networking services (SNS) with a certification photo of the popup store visit and the required hashtags.

The Kim Gap-saeng Grandma Gim popup store is also scheduled to open additionally at Lotte Department Store Dongtan Branch (August) and Lotte Premium Outlet Time Villas (September), which will newly open in the second half of the year.

A Lotte Department Store official said, “The collaboration of content and products through metaverse, alter ego character worldviews, and mixverse marketing is becoming a culture,” and added, “We plan to continuously present issue content that fits the latest trends where customers can enjoy both the pleasure of shopping and the fun of new experiences.”