Staby Co., Ltd.'s OTT Video Platform 'stabyGO' Launches Application Following Web Release

Full-Scale Entry into the Mobile OTT Video Platform Market with Launch on Google and Apple App Stores

The new OTT video platform ‘stabyGO’ has launched its web service, and with the release of its application on July 15, it is expected to make a splash in the mobile OTT platform market based on stabyGO’s unique differentiators.

According to a representative from Staby Co., Ltd., “stabyGO, which was first introduced in mid-June, had only provided service through its web page until now, but with the official release of the application on July 15, online viewers can now access stabyGO’s diverse content more easily and conveniently.”

In particular, “The original content ‘HANG OUT,’ produced in collaboration between stabyGO and HipHopPlaya and launched alongside the app, has already gained popularity with over 10,000 cumulative viewers even before the main video broadcast. With the app release making it easier for viewers to access stabyGO, an explosive increase in viewership is anticipated,” the representative added.

Furthermore, “After opening the web-based service in June and continuously monitoring and accumulating user experience data with repeated improvements, we have officially launched the application through Google Play Store and iOS App Store. We will continue research and development to enhance user convenience,” they stated.

Boldly entering the market with the advertising message “Pay only for what you watch,” stabyGO utilizes its proprietary patented technology to implement a ‘blockchain-based revenue sharing system,’ which is being recognized as an innovative technology for fair and transparent revenue distribution in the related industry. Additionally, stabyGO’s unique content, led by subculture content, offers a variety of genres not easily found on other OTT platforms, clearly distinguishing it from existing OTT platforms.

stabyGO’s commitment to fair and transparent settlements and its unique and diverse content curation have received strong support from both content creators, who have long been dissatisfied with settlement methods, and viewers, who have had complaints about usage fees. Based on this, there is growing interest in what impact stabyGO’s full-scale entry into the OTT video platform market will have on the OTT industry.