8 PM 'Jangsaui Sindong_Shinui Son'
25% Discount Coupon Available from 7 PM
[Asia Economy Reporter Kim Yuri] Gmarket announced that on the 21st, starting at 8 PM, it will hold a live broadcast for AmorePacific's scalp skincare specialized brand 'LABO-H'. A 25% discount coupon and gift events are also prepared.
Gmarket explained, "LABO-H has research results showing hair loss reduction effects through human application tests," adding, "We have scheduled a special price live broadcast to address the sensitive scalp and hair loss care needs during the heatwave." This broadcast is a spin-off program of the entertainment-style live commerce 'Jangsaui Sindong' called 'Shinui Son', hosted by show hosts Lee Junho and Lee Sol. Actress Go Eun-ah is expected to appear as a special guest.
The main products featured in the broadcast include 'Scalp Strengthening Shampoo Set', 'Scalp Cooling Shampoo', 'Sensitive Derma Shampoo', 'Scalp Capsule Treatment', and 'Scalp Hair Essence Mist Pack'.
A 25% discount coupon will also be offered. The LABO-H live broadcast exclusive coupon can be downloaded up to 10 times per ID from 7 PM, one hour before the broadcast starts, until midnight. It provides a discount of up to 30,000 KRW on purchases over 10,000 KRW.
As a live broadcast purchase benefit, all customers who purchase over 50,000 KRW will receive a 'Baskin Robbins Pint', and among customers who purchase after the broadcast starts at 8 PM, the first 1,000 will receive 5,000 KRW in 'Smile Cash' usable like cash on Gmarket. Baskin Robbins e-coupons and Smile Cash will be provided within about three weeks after the broadcast ends. Among customers who purchase any of the three designated products including the Scalp Strengthening Shampoo Set, the first 500 will receive a 'Wood Brush' worth 24,000 KRW. The two customers with the highest payment amounts will be awarded a 'Dyson Supersonic Hair Dryer'.
Meanwhile, 'Shinui Son' is a spin-off program created to expand the lineup following the popularity of the existing live commerce 'Jangsaui Sindong'. The first broadcast was held on July 12. At that time, selling the beauty brand 'Dalba', it achieved sales exceeding 150 million KRW within four hours during which coupon benefits were applied after the broadcast started. This is the highest performance among all live broadcasts ever conducted by Dalba including other companies. The live video accumulated over 1 million views.
Yoo Doo-ho, head of Smile Marketing at eBay Korea, said, "While 'Jangsaui Sindong' offers new and popular products from major domestic and international brands at shocking special prices, the spin-off program 'Shinui Son' focuses on showcasing seasonally popular products and trendy brand items," adding, "Reflecting the increasing demand for scalp care products in summer, we expect explosive responses as we present AmorePacific and related brand products with exceptional benefits and prices."
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